Colour accuracy is very
important for a brand.
colour of a brand is off or different every time you print, then
brand consistency is not achieved creating an unprofessional
look in the market place.
That’s why colour charts where formulated by www.pantone.com
In a pantone colour chart you will find many different colours
and each colour will have a unique number assigned to it, this
pantone number or code can be given to a printer on the other
side of the world, they will then cross reference it with their
pantone colour chart and match up the colour correctly.