Colour accuracy is very important for a brand.

If the colour of a brand is off or different every time you print, then brand consistency is not achieved creating an unprofessional look in the market place.

That’s why colour charts where formulated by www.pantone.com

In a pantone colour chart you will find many different colours and each colour will have a unique number assigned to it, this pantone number or code can be given to a printer on the other side of the world, they will then cross reference it with their pantone colour chart and match up the colour correctly.